When it comes to positioning your franchise opportunity and brand, it's important to remember that the way your brand is communicated to prospective franchisees is different than how it is communicated to your end consumers. In today's modern digital world, 100% of your franchise candidates will be conducting their research online. One of the most important places to “get it right”, because it's likely the first place they'll see, is on your branded websites. It only takes a visitor less than 10 seconds once they land on your website to make a decision on whether they will continue or leave. They have expectations on the key information they want to see and their user experience when interacting with your brand online and offline. To capture their interest and convert visitors into leads, it's imperative that you exceed their expectations every step along the franchise opportunity buyer's journey. 

 

You need to be everywhere your prospects are looking. We can help you make more intelligent decisions with your print ads, digital marketing, email marketing campaigns, PPC, online directories, and franchise portals, which ultimately drive traffic to your website. No matter the channel, we'll help you develop inspiring messaging designed to convert your prospects into leads and your leads into franchise owners. In short, we'll help you generate more revenue for your brand.

 

Our key areas of focus in helping Clients with website development are:

• Site Structure (Site Mapping & Content Mapping)

• Creative Direction 

• Content Development

• Optimization and Conversion Tactics

• Reporting & Analytics Review & Recommendations