FRANCHISE

WEBSITES

Franchise Website Development

Making Your First Online Impression a Lasting One

When it comes to positioning your franchise opportunity and brand, it's important to remember that the way your brand is communicated to prospective franchisees is different than how it is communicated to your end consumers. In today's modern digital world, 100% of your franchise candidates will be conducting their research online. One of the most important places to “get it right”, because it's likely the first place they'll see, is on your branded websites. It only takes a visitor less than 10 seconds once they land on your website to make a decision on whether they will continue or leave. They have expectations on the key information they want to see and their user experience when interacting with your brand online and offline. To capture their interest and convert visitors into leads, it's imperative that you exceed their expectations every step along the franchise opportunity buyer's journey. 

 

You need to be everywhere your prospects are looking. We can help you make more intelligent decisions with your print ads, digital marketing, email marketing campaigns, PPC, online directories, and franchise portals, which ultimately drive traffic to your website. No matter the channel, we'll help you develop inspiring messaging designed to convert your prospects into leads and your leads into franchise owners. In short, we'll help you generate more revenue for your brand.

 

Our key areas of focus in helping Clients with website development are:

  • Site Structure (Site Mapping & Content Mapping)

  • Creative Direction 

  • Content Development

  • Optimization and Conversion Tactics

  • Reporting & Analytics Review & Recommendations

An Under Performing Website = Lost Opportunities, Leads, and Revenue

We have several years of experience in developing strategies, content, and creative direction for franchise development websites and individual franchisee location websites, or microsites. The key is less is more. You want to convey enough relevant information but you want to keep your website visitors wanting more. We know how to leverage best practices and develop website strategies that inspire visitors to seek more information and convert using the shortest paths possible. If your visitors aren't ready to convert, we can help you implement tactics to capture emails and develop automated email nurture campaigns to get your prospects to convert into leads. Your site structure, branding, images, and content all need to work together in harmony to deliver the best user experience. Your website also needs to be optimized to achieve your primary goal – generating more leads.

 

We can help consult franchisor, franchisee, and franchise vendor clients with the following types of website projects:

  • Consumer Facing Websites

  • Franchise Location Microsites or Local Store Websites

  • Franchise Opportunity Websites

  • Franchising Investment Guides or Gated Content Pieces

  • Website Landing Pages for PPC, Paid Social, or Email Marketing Campaigns

  • Franchise Supplier or Vendor Websites

  • Identifying KPIs and Metrics to Build into Your Analytics Reporting

 

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© 2020 by Elevated Franchise Marketing Consulting, LLC. All Rights Reserved.

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