I Can Help You Tackle Your Biggest Marketing Challenges
While I offer a bevy of marketing services and expertise, I'm all about working with you to customize my services or projects to best meet your franchise marketing needs.
Want more detail? Contact Us for a FREE 30 minute consultation call to discuss you specific marketing needs.
I'll work with you to understand your specific franchise marketing goals, then help you develop actionable marketing strategies to achieve them. Need me to review and help optimize your current marketing strategies? I can consult with you on that too. I'll collaborate with you to develop local store or franchise development marketing strategies to help you reach your system goals.
Franchise Lead Generation
Franchise Lead Generation is my specialty. I'll work with you to understand your target prospect personas, develop various marketing tactics to attract them to your franchise opportunity, and help fill your sales funnel with qualified leads. I'm experienced in developing targeted franchise lead generation strategies across websites, social, digital, print, video and email, franchise portals, and other channels.
Local Store Marketing
This is where I got my start. While I can help you with your local store advertising and digital marketing, it's imperative to go outside your four walls. Community sponsorships, developing cross-promotions with local businesses, holding fundraising events, making sales calls on local businesses is all important. Your time and marketing budget is limited. I'll help you prioritize where to spend it.
Franchise Website Development
I have experience building and revamping both franchise development websites and local franchisee microsites. I can help you develop website content and provide guidance on optimizing SEO, user experience, brand positioning, and most importantly conversion rates so that your website visitors become sales leads. You have a unique story. I can help you tell it and build your audience to share it with.
Need help monitoring your competitors or implementing a competitive secret shop program? I've developed tools and techniques for monitoring the competition and can help take this task off your plate. I'll track new products, promotions, company news, new openings and PR hits. I can put together a high-level report each month based on the key information you want to see.
From strategy, content and suggesting best practices, to helping you build email automation campaigns targeting consumers or franchise opportunity prospects, I've got you covered. I've worked in several email marketing & CRM platforms including MailChimp, HubSpot, ZOHO, Constant Contact and others. Emailing franchise leads or consumers is a key component in optimizing your entire sales funnel.
Public Relations & Content Marketing
I'll write your press release, blog, thought-leadership piece, or byline article and help get you published. We'll work together to build your ideal target media list and I will conduct media relations with reporters and editors on your behalf in an effort to secure a placement. I also specialize in creating and executing PR events to drive media coverage, traffic and build brand awareness.
I can provide franchisee support in a number of ways. Reviewing and optimizing local marketing plans. Coaching you on marketing best practices. Working with the franchisor to improve marketing vendor programs to boost franchisee support. Helping you plan and put on a local event. Analyzing your marketing metrics to improve results. The list is endless, but the bottom line is helping you build your brand and sales in your local community.
Digital Marketing & Social Media
Today's modern consumer and franchise candidates conduct their research online. Whether it's paid search, paid social, organic social, your website, online directories, or franchise portals, I'll help your brand or local store get found. I offer consultation on SEO/SEM strategies, content development, can help you build franchise development campaigns on LinkedIn & more. The possibilities are nearly endless.
Consumer & B2B Marketing
Throughout every franchise brand I've been a part of, I have a wealth of experience marketing directly to both consumers and businesses. Whether it's developing consumer facing marketing collateral, business product catalogs, dropping off food samples and coupons at businesses, developing customer email strategies, or marketing campaigns promoting business loans, I've just about done it all.
Field Marketing & Coaching
I have experience leading and building Field Marketing Teams across multiple brands. I can help consult you on your field marketing plan, what to look for in field marketing candidates, improving your field marketing tactics, or providing training for your field marketing teams. I can also coach and consult franchisees and their staff on marketing tactics and best practices.
Getting customers is good, but it can be expensive. Keeping customers and getting repeat business is even better. Customer Relationship Management is key in making your marketing dollars work over the long-term by increasing the average lifetime value of your customers. Email marketing, direct mail marketing, in-store promotions and bounceback coupons are all part of the equation. I can help provide the answers.
Events are a great way to build brand awareness and generate leads. I can help you plan and a successful event, but also learn how to prospect and generate leads by attending local events. I've planned a full spectrum of events: seminars, lunch n' learns, CrowdPitch (think Shark Tank), Grand Openings, Fundraisers, Cause Marketing Campaigns, and PR events.